By Karan Bilimoria
Cobra Beer is a real company good fortune tale. it really is nonetheless one of many quickest starting to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it really is exported to over forty five international locations world wide, and is out there national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This publication will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to convey their imaginative and prescient to life. Read more...
summary: Cobra Beer is a real company luck tale. it really is nonetheless one of many quickest growing to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it truly is exported to over forty five nations around the world, and is offered national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This e-book will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to deliver their imaginative and prescient to existence
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Additional resources for Against the grain : lessons in entrepreneurship from the founder of Cobra Beer
By 2001, however, it was clear that the company was expanding so quickly that I couldn’t cope with being both chief executive and ﬁnance director. So, with the help of our company accountants at Grant Thornton and my personal network of contacts, I sourced Dynshaw Italia for the FD role. Dynshaw was well qualiﬁed for the job. Previously he had worked as CFO at ebookers, an internet holiday and ﬂights booking agency. He had been with ebookers from its inception and prepared it for a listing on the London Stock Exchange and the NASDAQ.
Since it was a crowded train, he had nowhere to sit down and make the changes, so he put the sheet against my back and rewrote the ﬁgures. We got the loan increase; I believe it was £9000. Karan always had the determination to push through even when there was no light in sight. That ability alone, more than anything else, I believe made Cobra the success it is. 19 CHAPT E R T WO FIRST STEPS S tarting out as an entrepreneur can be a trying time, eking out a meagre existence, plagued by self-doubt.
That’s when you are reliant on the contract. And so it is very, very important always to have a strong, good, tight contract, particularly when you are dealing with very large organisations where people are continually being moved on or promoted, or simply leave. A LESS GASSY BEER BY ANY OTHER NAME (THAN PANTHER) Everything was set. The beer was about two weeks away from bottling. The distributors were signed up. It was a lovely evening. I was happy. And then the phone rang. It was Arjun, my partner, and he was in a panic.